Michael McIntosh – Executive General Manager, Medilaw Group
Why we rebranded and vision for Medilaw NSW
The decision to rebrand AMLG and MLO to Medilaw NSW was not an easy one as they were both very proud and successful brands in a very competitive NSW IME market. The overall feedback from national clients as well as our consultants was there was still confusion in the marketplace.
At same time Medilaw Group was successful in winning significant national contracts such as Comcare, it then became very apparent we had to align the AMLG and MLO to Medilaw QLD and Victoria and become one brand on East Coast of Australia which fitted well with Next Health in WA. Whilst our vision is to continue our growth with national clients, we are also refocusing our efforts to reconnect with NSW and ACT clients as well new and existing consultants.
I’m very excited about the future of Medilaw NSW and ACT and I thank all those who have contributed to the first 12 months of Medilaw NSW and ACT.